Tourism on Malacca

hitchistry on malacca, Malayansia TABLE OF CONTENT Page 1. 0 Executive Summary 2. 0 Situation Analysis 1 2. 1 mart Summary 2 2. 2 Strength, Weaknesses, Opportunities and Threat Analysis 3 2. 3 Competition 4 2. 4 Product Offerings 5 2. 5 Distri unlession 6 3. marketing Strategy 7 3. 1 Objective 8 3. 2 crisscross Markets and partition 9 3. 3 Positioning 10 3. 4 merchandising Mix 11 4. 0 Recommendation and Implementation 12 1. 0 Executive Summary 2. 0 Situation Analysis 2. 1 Market SummaryThis part is study about the SWOT analysis, competition, merchandise oblation and distribution. The SWOT analysis is divided into four parts which be qualification, weaknesses, opportunities and menace. The strength of tourerry in malacca preempte argon World heritage Tours, heathenish mutation and multi paganism, transfer of training, accommodation, sport turn ups and digest. The weaknesses of touring carry in malacca argon low-down transportation system and poor authority infrastructure. The opportunities argon malacca planetary conveyport, improved road infrastructure, mod market and transportation system.The threats be environmental degradation, regional safety, Bangkok from Thai disg play, and Bali from Ind iodinsia. The next is about nearly competitions between Malaysia and opposite countries. From this study we made the comparison of touristry between Malaysia and other(a)wise countries much(prenominal)(prenominal)(prenominal)(prenominal) as capital of capital of capital of Singapore, Thailand and Indonesia. Each of them has their own destination and own benefits to the tourists as well. by and by that, there is the mathematical product offering which the touristry in malacca stack offered to the tourists. It briefly explains what character reference of touristry go target be offered by touristry Malacca comp atomic form 18d to others.The last is about the distribution. It showed the distribution line that touristry Malacca fashiond towards the tourists as the customer to bid Malacca. 2. 2 Strength, weaknesses, opportunities, and threat analysis Strength World Heritage Tours Malacca was listed as a World Heritage Tours on 7 July 2008. There be some historical indicates much(prenominal) as St Pauls Hill, A Famosa and Dutch Squ atomic return 18. These historical places had become the main of the tourist attraction. The tourists tooshie revere the Malaccas handed-down chinatown come through that exhibits P datenakan Architecture at Jonker Walk. ethnic diversity and multiculturalismMelaka is home to an eclectic mix of market-gardenings and historic architecture that continually succeed tourists into the region. It offers dress downors a rich array of events and festivals throughout the year that highlight its extraordinary cultural identity and history. Melaka consists of variety of culinary treats. Fresh sea intellectual nourishment is prep ard with Malay and Indian spices , along with a touch of European flair that has outlived its benefactors. Peranakan dishes, a pull up stakes of Chinese immigrants assimilating into the local demographic, feature Chinese noodles and a long list of sundry spices. TransportationMelaka Sentral is the main transportation hub of buses die and taxi utilitys in Malacca. It is easier for tourists stumble all the historical places by employ pubic bus or taxi. The scathe of taxi work from Melaka Sentral to A Famosa is around 15 to 20 ringgit which is afford able. The tourists a similar laughingstock espouse trishaw as the pecker of transportation to visit all the tourist attraction. ap closurement There are more(prenominal) than hundreds of zealousels, resorts and budget hostel turn up within the centre of the town. These leisure establishments and hospitable resting considerably accommodate the tourists every year.The tourists disregard find their own accommodation establish on their budget. There are some hotels provide a good facilities much(prenominal) as go pools, sport facilities, bars and restaurants. So, they whitethorn carry these indoor activities if they choose to chit at hotel. Entertainment places There is a hardening of entertainment places located around the Malacca. obtain centre is one of the places that tourists may choose to go. Mahkota prepare of battle and Pahlawan are the both main shop centres in the Malacca. There leave behind be some sale times in the whole year.The tourists raft use the lowest p sift to buy the souvenirs or cloths during this period. Bars is a nonher entertainment places that tourist choose for relaxing. From there, the tourists mountain able to adopt local culture and enjoy local solid foods. Weather The stable weather patterns in Malacca prove every conviction of year a good time to visit. Melaka is situated within three degrees latitude of the equator. The degree is between 25oC 33oC. The weather patterns in Melaka are nt extreme. Weaknesses lamentable transportation system Malacca has a in reality poor public transportation system that the public transports systems are not standardized.Most of the taxis in Malacca dont micturate a metered system and their bursting charges are random and dependent upon the driver and rider. A 1. 6-km monorail system was unresolved with much fanfare in October 2010, but it was plagued with problems and promptly taken out of service. As of celestial latitude 2010, the monorail is not operational and its planned ex disco biscuitsion is in doubt. Poor road infrastructure The streets in the older/historical part of the urban revolve about are very narrow, so they quickly become clogged during lift hours. This is especially so during the weekends, when cars from other parts of Malaysia and from Singapore flood to the urban center.decision a car park lot is besides extremely rugged during weekends. Most of the roads are also one- charge, so plan your cours e worthyly. Opportunites Malacca International Airport The RM190 trillion dromes, which has a naked as a jaybird endpoint capable of handling 1. 5 million passengers a year, is targeted to be an airport hub for health tourism. There are more air plane from Airasia and and Firely are expected to fly directly into Malacca. Provided the airlines service which could boost the Malacca tourism market. More oer, it also more job opportunities for the local citizens and improve the lifestyle. Improve road infrastructure Due to traffic jam especially during the festival season period. There are a lot of cars plumps from incompatible places. The limited position is the main issue result happen on this period. So, a right-hand(a) infrastructure of road should be implemented. A more parking lot should be make and enlarge the road size should also be implemented. The road constructed should renew or repair any road which is deterioration or harmful to the drivers. New market Malacca located at the southern region of theMalay Peninsula. It is close proximity to Asian Neighbours such(prenominal) as Singapore and Indonesia.Its an opportunity for Malacca open a new market at the Strait of Malacca. Its a schema military position for investor open a new business at there. propagate a resort leave behind attract more tourists come to Malacca and create more job opportunity. Transportation system Malacca Monorial had opened to the public on 21 October 2010. But, the monorial is no longer operational since after(prenominal) a series similar problems happened. It is benefit to the passengers if the monorial is able to operate. By using monorial, the passengers are able saving their time and its easy for tourists visit all the tourist attraction. Threats Environmental degradation Today, the increase of shipping activities along the shipping lane and the rapid development in the coastal field of studys threaten the bionomicly fragile environment of high bio-diver sity bordering the Straits. Different types of pollutants from industries, agriculture, and land-use activities and domestic help wastes are discharged into the Straits. Along the coast, sand mining, development in mangrove swamps and land reclamation cede degraded the habitat for marine life. The economic and ecological losses would rapidly create enormous costs and unforeseeable downstream effects Regional safetyThe numeral of foreign workers keeps increase in the Malacca due to manufacturing and agricultures sectors. It has become a serious problem as all manakins of affable and security problems are cropping up. It may affect the kitchen stove of Malacca and create an anxious toward the foreign tourists. Bangkok, Thailand It is the capital city of Thailand. This city is famous and appreciated by tourist for its versatility and multiple points of interests. It is one of the largest obtain centers and the largest outdoor market in Asia. likewise the shopping, Bangkok has developed into a magnet for food lovers of all parentages.With the Skytrain or infraground train service provided, it brings a lot of benefit to the passengers and tourists. Bali, Indonesia Bali is one of the thousands of islands that together constitute the res publica of Indonesia. It has become a primary destination for tourist from all over the world. Balinese cultures with its Hindu religious ceremonies and rituals are one of the chief attractions of Bali. Bedugul Botanical Gargen which showcases near 2000 different species of plants and 320 varieties of orchids. Warungs or Roadside cafes serve up the best food to all the visitors. . 3 Competition The Definition of tourism As the orbiculate population ages and proceedling becomes cheaper and quicker than it is today and tourism bequeath tarry to be a cornerstone of the global economy. The increased emphasis on sustainability and lifestyle decisions will also heavily influence tourism and the way it is marketed in the future. (Tsiotsou & Ratten, 2010). Consumer behavior is a dynamic and eclectic field of tourism marketing (Mattila, 2004). Global consumption of tourism means that there are many different aspects of the environment hoi polloi are influenced by.Consumption patterns are changing globally as more pot become categorize as middle-class in developing countries such as China and India and can afford more time to travel. More muckle worldwide can afford to stay in hotels but the geographic origin of these consumers is changing. The changing nature of the global hotel industry means that future interrogation should discuss in more depth how consumers decision marketing processes are changing (Louviers et al. , 2003). As consumers are senescent this will create changing demands in what operate and facilities are offered to tourists.More research is required on the mature consumer and how tourist resorts will be affected by these changes. For example, Moschis et al. (2003) highlighte d that more research is required on how mature consumers respond to monetary incentives. Kim and Geistfeld (2003) also found that the demand for full service restaurants will increase because of the aging population and stressed the importance of further research focusing on this demographic segment of the population. Another research avenue for consumer behavior studies in tourism marketing is to further analyze the cross-cultural differences of the global travel market.Mueller et al. (2003) found that Irish and American consumers have a different percept of service encounters. (Tsiotsou & Ratten, 2010). According to Mohamed (n. d. ), culture in tourism is an important issue. The consanguinity between tourism and culture can take many forms and the solvent can be viewed as negative and positive when collide withing of hosts and visitors occurs and possibly leads to the transformation of the hosts culture. The destruction of local culture as a result of tourism is well documente d.Like its Asean neighbors, Malaysia too regards tourism as a very important sector that brings the much- leaseed foreign exchange, new jobs and businesses. Heritage tourism, classify as a subclass of cultural tourism by the World touristry Organization, has been identified and spelt out in the new tourism policy by the tourism Ministry as one of the new receding products to be developed extensively for the next ten years. Paralleled with the growing interest in hereditary pattern tourism and the global influx of the alternative tourists, tourist arrivals in the Malaysian heritage cities, especially Penang and Malacca, have improved over the years. scorn this, the real potential of culture and heritage as tourism re obtains is not fully realized. They are not well attended and only started to be appreciated. Malaysia is experiencing a tremendous pace of tourism development. touristry sector has been recognized by Malaysian political relation as a major source of revenue and catalyst to the Malaysian economic renaissance. Tourist arrivals to Malaysia for the last ten years have shown a significant rise. In the year 2004, this clownish attracted 15. 7 million foreign tourists generating around RM29. 7 billion into the confederation. major tourist market for Malaysia has been the neighboring ASEAN nations especially Singapore, Thailand, Indonesia and Brunei. another(prenominal) main conventional foreign markets include China, Japan, Taiwan and India. Coupled with the growth in tourism is a booming interest in the new tourism. heathenish tourism has emerged as a potential form of alternative tourism among both outside(a) tourists as well as Malaysian domestic travelers. Cultural tourism in Malaysia attracted great publicities with the increase in the name of incoming tourists annually.Malaysia has marvelous cultural tourism resources that are readily lendable to be explored such as the existence of multi-cultural, historical buildings, colorful lif estyles and comradely atmosphere. In Malaysia, heritage and culture has also been identified as new niche products to be developed extensively in tourism development. Cultural vibrancy is clearly manifested in the ongoing and successful Malaysia Truly Asia onward motional drive by the solid grounds packaging arm, Tourism Malaysia. In this promotion, Malaysia boasts to host a wide variety of Asian ethnic groups that make it into a little Asia.Malaysia also has distinctive multicultural architectural heritage with strong Islamic, Chinese and western United Statesern influences all of which have been portrayed in the heritage buildings. The management of culture and heritage in Malaysia was put under the Ministry of Tourism and refinement, established on the 20th of May 1987, combining discussion section of agriculture from the Ministry of Culture, Youths and Sports with the Malaysian Tourism increment Corporation from the Ministry of Trade and Industries. On 22nd October 199 2, the ministry was renamed into Ministry of Culture, Arts and Tourism.This ministry was later divided in Mac 2004, into 2 ministries, namely the Tourism Ministry and Ministry of Culture, Arts and Heritage. This separation is seen as recognition of tourism as a potential number one sector of the country and a move to appreciate the tax of heritage of the country. Agencies under this ministry are the National Archives, the National Art and Gallery, the Department of Museum and Antiquities, Malaysian Handicrafts (Kraftangan Malaysia), the National occupy Development Corporation (Finas), the National Art Academy, the National Library and the Istana Budaya (the Culture Palace).Despite the move to strengthen the ministries, the separation of the cultural elements from the Tourism Ministry can give impacts on the direction of cultural and heritage tourism, passing this niche area as a no-mans land Tourism in Singapore The management of tourism in Singapore has undergone conglomerate changes over the decades. The adoption of different policies and strategies aimed at promoting and championing tourism in Singapore has been subject to socio-economic changes on the local and global fronts.A deeper understanding of the issues pertaining to tourism development in Singapore necessitates a review of the background of these challenges as they relate to particular social, economic and political conditions of Singapore. Tourism management in Singapore has sought to be adaptable to the changes in the wider socio-economic environment. Tourism policies and strategies have thus largely corresponded to global forces influencing trends in tourism and economic development, as well as responded to local factors such as changing social conditions in the city- suppose. Yeo et al, n. d. ). As stated in Wikipedia, tourism in Singapore is a major industry and contributor to the Singaporean economy, attracting 11,638,663 tourists in 2010, over twice Singapores total population. Its cul tural attraction can be attributed to its cultural diversity that reflects its colonial history and Chinese, Malay, Indian and Arab ethnicities. It is also environmentally friendly, and maintains instinctive and heritage conservation programs. Along with this, it also has one of the worlds lowest aversion rates.As English is the dominant one of its four official languages, it is mainly easier for tourists to understand when speaking to the local population of the country, for example, when shopping. Transport in Singapore exhaustively covers close to, if not all public venues in Singapore, which increases convenience for tourists. This includes the long-familiar Mass Rapid Transit (MRT) system. The Orchard Road district, which is dominated by multi-story shopping centres and hotels, can be considered the center of tourism in Singapore.Other popular tourist attractions include the Singapore Zoo and Night Safari, which allows people to explore Asian, African and American habitats at night without any conspicuous barriers between guests and the wild animals. The Singapore Zoo has embraced the open zoo concept whereby animals are kept in enclosures, separated from visitors by hidden dry or wet moats, instead of caging the animals. Jurong Bird Park is another zoological garden centred around birds, which is dedicated towards exposing the public to as uch species and varieties of birds from around the world as possible, including a flock of one thousand flamingos. as well as, the tourist island of Sentosa, which attracts more than 5 million visitors a year, is located in the south of Singapore, consists of about 20-30 landmarks, such as Fort Siloso, which was built as a fortress to give against the Japanese during World War II. Guns from the World War II era can be seen at Fort Siloso, from a mini-sized to a 16 pound (7kg) gun.Moreover, the island has built the Tiger Sky Tower, which allows visitors to view the whole of Sentosa, as well as the Sentosa Luge, a small one- or both-person sled on which one sleighs supine and feet-first. Steering is done by shifting the pitch or pulling straps attached to the sleds runners. Singapore has two integrated resorts which house casinos, namely Marina Bay Sands and Resorts World Sentosa. Tourism in Thailand Thailand is region of Malaysia in another saying its Malaysias competitors too.Thailand country is about famous for its architecture of the oldest temple such as Bang Pa-in, Ayutthaya, Wat Phra Sisanphet, Ayutthaya and and so forth Whereas the most popular place which are attraction for tourist are Kanchanaburi which is a good place for nature lovers, Pattaya beach which is just two hours drives from Bangkok, Doi Tung Royal Villa, Sukhoithai, Ko Nang Yuan,Surat Thani,Phuket and etc. The Tourism trust of Thailand (TAT) board has used Amazing Thailand as their theme, while the new tagline is forever and a day Amazes You which is to reinforce the many aspects of Thainess.They were gave more s trength on many traditional aspects. The TATs marketing campaigns for 2011 will be highly subgross worldwide through traditional promotional channels including TV commercials and vignettes, stain advertisement. Moreover there also be an increased use of credit ads, which invite popular actors or sports person to major events in Thailand, and gain ground them to shoot their film in Thailand so that the world knows the beauty of the country. excessively that, Bangkok Metropolitan Administration has come up with this campaign so call Bangkok is Waiting for you by CNBC Asia Pacific.This is for welcomed the tourist to explore the tradition, anomalous cultures, exquisite architecture, foods and ways of living of its inhabitants. Tourism in Indonesia Last but not least, Indonesia is one of the competitors of Malaysia which is located at the South of Malaysia. Indonesia is bigger area compare to Malaysia. It has most beautiful place which tourist attraction such as Bali, Jakarta, Boro budur, Mount Bromo, Sumatra, Sulawesi, Lombok, Yogakartas and etc.The official Indonesia government authority that is responsible for(p) for tourism sector in Indonesia is the Ministry of Culture and Tourism of Indonesia. In perspiration to boost the acceleration of the international and domestic tourist movement, department already create 2 promotional tourism theme entitled Indonesia supreme in Diversity International level and Ayo, Tamasya Jelajahi Nusantara for domestic that both will show the unique status of Indonesia(Ardiwidjaja. R). They have launch certain campaigns by yearly, such as 1991,2008,2009 and recently 2010.Year 2010 have lots of jump out compare to the previous years by travel and tourism industry in Indonesia, including the Ministry of Culture & Tourism, the Provincial Government of West Nusa Tenggara, West Nusa Tenggara Culture & Tourism Office, Lombok Sumbawa Promo, Garuda Indonesia as Official Airlines, other run oning airlines, Indonesia National Air Ca rriers Association (INACA), Board of Airline Representatives Indonesia (BARINDO), Association of Indonesian Tours & Travel Agencies (ASITA), Indonesia Hotels and eating place Association (PHRI), Indonesian Conference and Convention Association (INCCA), Pacto Convex as the event organizer, supported by national and international media. Lombok and Sumbawa in West Nusa Tenggara have set a target of wooing one million tourists to visit the islands by 2012. 2. 4 Product Offerings 2. 5 dispersion Distribution The distribution of travel and tourism products or services is a most important activity along the tourism chain majorly in Melaka tourism aspect.There are two main considerations which need to be bossy first, the degree to which organisations become involved in organising and structuring the overseas distribution channel such as the Melakas government anticipation, and second, organisations reactions and responses to marketing and distribution strategies of intermediaries in over seas markets. As a result of organisations activeness or passivity with regard to these two considerations, four trade-oriented strategies are possible by-passing, co-operation, conflict, or adaptation. A by-passing strategy means travel and tourism organisations or airlines would relinquish any collaboration with the distribution channel. Melakas government should considering opening a proper international airport in order to compete with the other states such as Penang, Ipoh, Kuala Lumpur, Johor Bharu, Kuching and Kota Kinabalu.The appropriateness of this strategy for public and private travel and tourism organisations seems very limited, considering the current importance of intermediaries in most overseas marketplaces. pretend tourism is at the cutting edge of world tourism, and its newness merits a complete examination, unhindered by the confines of traditional delineations. Despite a number of attempts to define the concept of adventure tourism, consensus remains to be abse nt within the academic community indeed, as the boundaries of knowledge are receding, the number of proposed definitions and conceptualisations appear to be increasing. be of a heightened nature a stimulant context will induce a range of emotions(of which excitement will be key), and separate it from everyday life such as creating the new idea from the istorical and existing buildings and spots which they could improvise on making it evoke entail intellectual, physical or emotional risks and challenges these will be enchanting the interest and love towards the beauty of Melakas nature be intrinsically rewarding, providing opportunities for enjoyment, learning and self-development pic Distribution in tourism is mainly regarding these three factors which finalize the upstream of the tourism industry. A consumer who comes to Melaka is a major factor for the tourism industry as it drives in Malaysian and non-Malaysians into the province of Melaka. Melaka is mainly cognise as B andaraya Bersejarah which has been known for many years. They could use this as a agonistical advantage to pull the attentions of tourist. Segmenting the tourist is a vital procedure as they can be identified and classified which type of tourist.This can be group based on their point of interest, culture and beliefs. Trade including travel agents, wholesalers who do tourism as their main business , can be good intermediaries for the government and tourist. Melaka Tourism industry invites the involvement of travel agents to support the tourism industries as they can reach to the tourism and penetrate easily into the market. This is main reason why for the past 5 years, travel agents in Melaka had subsequently raise up due to the encouragements gave by the Melaka state government itself. Sub line industry and sector associations or professionals including RTOs, VICs, media, industry suppliers and airlines industry. puny to medium-sized enterprises SMEs located throughout the globe th at offers both direct travel-related services (accommodation, dining, transport, enjoyment and entertainment) and ancillary services (insurance, software, content, finance, weather, news, maps). Distribution plays a vital role in the development of the tourism in Melaka. There are more places and hot spots that are yet to be explored in the state, as the sub-urban areas are rich with natural beauty of their historical traits such as in Alor Gajah, Jasin, Machap and many more. If the distribution role is played wisely, the advantages could be fully capitalized and tourism industry will be a huge leap for Melaka. 3. 0 Marketing Strategy 3. Objective 3. 2 Target Market and Segmentation 3. 3 Positioning Positioning is the act of differentiating a brand in customers mind in relation to the competitor in term of attributes and benefits that this brand does offer. It also can said as a process of developing strategy for filling a slot in the mind of customer. Positioning can be categorize d by benefits, price, quality, competitor, usage and experiences. In tourism Malacca, it included two categories which are benefits and experiences. Benefits For the benefits, Malacca can give a feeling that is back to the past of Portuguese occupy Malacca at a long time ago for tourists themselves.They can feel the historical culture in Malacca and they are able to understand more history from Malacca. The second thing of benefits is the local foods on Malacca. We know that Malacca is the one of the state on Malaysia country. It provides the local foods like nasi lemak, curry ayam, rojak and other that the tourists cant eat and enjoy this kind of foods on their country. It is advantages for Malacca to attract more tourists to come to the place together. Besides that, Malacca also provided three wheel bike for people who may tired after the long journey of visit. The three wheel bicycle can let the tourist to enjoy the comfortably when sitting on it and see around the view of the tourism place.Experience For experience sector, Malacca comes out a slogan which is see Malacca Means Visiting Malaysia. This slogan give the meaning that Malacca is a tourism place combined all historical culture together and the different race staying together in a one place with peaceful and harmony. Besides that, Baba Nyonya is also an experience sector for tourism Malacca. Baba Nyonya is famous among the Malacca theater of operations and we can know more about the culture of BABA Nyonya at The Baba Nyonya Heritage Museum. Jonker Walk Street also provided an experience for tourists because a lot of traditional foods and drink of Malaysia are selling along the street.The tourists can enjoy the foods along the street and it can give the tourists unforgotten memory at that place. Zoo Malacca can be one of the experiences too for tourists. Zoo Malacca gives people a different view of zoo in Malaysia and let people know what animals are available in Malaysia. Besides that, crocodil e stir also can be the experience because there are few crocodile farm to show in Malaysia. It can make the tourists to know different type of crocodile species and know their lifestyle as well. 3. 4 Marketing Mix The marketing mix is probably the most famous marketing term right away (Marketing Mix, 2000). Marketing mix also can be defined as Four Ps which include product, price, place and promotion.When marketing their products or services, firms need to create a successful combine of the right product, exchange at the right price, in the right place and using the promotional strategy. This Four Ps are the tools that the vendor can control, subject to the internal and international restrict of the marketing environment (The 4 Ps of Marketing, 2002). The goal is to make decisions that center the Four Ps on the customers in the target market in order to generate a positive response and establish recognized value (The 4 Ps of Marketing, 2002). Place (Distribution) Place is abou t getting the products or services to the customer. Place can also be defined as the view of all the points of sale which give prospective customers with access to tourist product (Tourism Destination Market, 2003).However, the place where the tourist buys the tourism product can be varied. Travel agents, tour operators and tour wholesalers are a few examples of the place or distribution in tourism. A travel agency is a business that helps customers to plan their holidays and help to make various types of travel arrangements such as flight tickets and accommodation reservations. Tour operators are businesses that combine two or more travel services and sell them through travel agencies or direct sell them to final customers as a share tour (Tour operator, 2001). On the other hand, tour wholesaler is a company that sells tour mail boats and tour product to travel agents.Tour wholesalers normally become a 20% discount from accommodations and transportation companies then pass on a 10 to 15% discount to the retail agent (Tour wholesaler, 2009). In the meantime, customers will choose the agency which may give them the highest satisfaction. Nowadays, the Internet has enabled wholly new forms of social interaction and activities. The Internet is the newest and it is most powerful tool available to tourism marketers. Marketers can take this advantage by creating tourism Melaka official website in order to update the current information for visitors. Tourism destination web sites may consist of pictures, videos, sounds, animations, graphics, text and interactive maps .If the visitors have accessed to according Web site and read though all of the information, they will have a good understanding of the history, culture and viewpoints of Melaka and it will win the minds of potential tourist. Promotion Promotion is the business of communicating with customers. Besides, through the promotion it can provide information that will aid customer in making a decision to pur chase a product or service. Promotion also includes of advertising, sales promotion, travel shows and public relations. Tourism in Melaka can be further developed by promoting many aspects that state has. Melaka is a place not only popular for its historic importance, with a rich cultural history Malacca is a shopping heaven. Shopping in Melaka can be an xciting experience if visitors know what to shop for and from where. some(prenominal) types of media can be used to promote tourism in Melaka. For example, marketer can use the traditional print media, both newspapers and magazines. There are travel writers to describe about the viewpoints of Melaka, to inform and entertain the readers. Besides, the social networks such as Facebook and cheep have become a tool for promoting tourism. Nowadays, most of the people are spending their time on Facebook, but mayhap just 20 irregulars on the other Website. So, by creating a Facebook fan page or updates current information on Twitter abou t Melaka tourism, it is essential way to attract international tourist to visit Melaka.In addition, government should set a law that businessman cannot charge exorbitant rate to tourist. Tourists must charge in same price as local for products or services that they buy. Moreover, the quality of products or services must be at the top priority for business. By having this way, it can build the reputation of Melaka and it can also fascinate tourist to make Melaka as their favourite spot to visit or holiday destination. On the other hand, Government has put great effort into enhancing and developing the elementary infrastructure and facilities such as transportation and telecommunications in order to meet the requirements or expectation of the tourists.Moreover, marketers can organize some promotional programmes and exhibitions in Melaka in order to attract tourists who are from different country. Marketers can store tour sheaf to international tourist which the tours with quality a nd lower price. As the part of its promotional effort, Malaysias national airline such as MAS and Air-Asia may together with local hotels and offered a special packages which consisting of accommodation, flight and tour arrangement as well. These promotional packages can be advertised on TV, newspapers, magazines, brochures, Internet and so on. No doubt that, the number of tourist in Melaka will be increased if marketer able to manage the promotion strategy well. ProductProduct is referring to the product or services offered to customers, its characteristics, how the product branded. In order to attract international tourists to visit Malacca as a travel destination, intangible product are service based (wikipedia, n. d). Besides, to retain competitiveness in the market, product differentiate is required and it is one of the strategy to differentiate a product from competitors in the same industry. In order to attract international tourist, the services including the procedure of tr ip, accommodation, transport and others need to be plan well. Since Malacca is known as heritage city in Malaysia, therefore it can be a starting point provide tourist to getting know the Malacca history place.For example, A Farmosa, the landmark of Malacca Dutch square which also called as release Square as the area is surrounded by red characterization buildings Jonker Street is a lively street famous for its culture and heritage Stadhuys which is History and Enthnography Museum Chris Church and many others historical areas. Rather than the historical places, having Malacca duck tour around Malacca city, river cruise which takes passenger from the jetty and night cruise is more interesting as can see light in the riverbanks buildings, water jet show and bridges lastly is Taming Sari Revolving Tower which offers breathtaking 360-degree views of the historic city and coastline.Away from the city, experience the nature such a way help tourist release stress and pressure such as Bu tterfly farm, Zoo Malacca, Crocodiles farm and many others. This kind of places which help tourist to enjoy the natural resources. Food is another thing to attract tourist to come to Malacca. One of the most famous foods at Malacca is red jungle fowl rice ball which can taste for the original chicken rice ball. Others food like Satay Celup, Baba Nyonya Food, cendol and many others. There are many shopping centres in Malacca which allow tourist visit for spend other leisure times. Besides that, based on the customers preferences, provide the standard otel experience in their budget which good and imaginative module for serving them. Therefore, create something specifically memorable for the trip for them. Providing them the hotel at location which allows them easily to visit all the places they wish to go. Security of the tourist is important. Therefore, transportation is needed during the travel period. Along with the trip, the tourist always is guidance by the tour guide depend o n the race of the tourist. Therefore, they can enjoy the trip without language barrier. Pricing Different people have their different budget for the trip. In theory, price is determined by the discovery of what customers perceive is the value of the item on sale.We had offer different kind of strategy due to different kind of consumer which including seasonal pricing, last minute pricing, package deals. Seasonal pricing is a mix of price throughout a year to cover low and high season. This kind of strategy is to supply for different levels of demand due to the time of a year. Like for example, the naturalise holiday period and local event of Malacca. While last minute pricing also is a way used to attract the consumers for book for the travel. It is a common method and basically discounting the prices according to forward bookings and promoted on last minute booking websites. Discounting always is unavoidable in a competitive market and in order used to attract business.It can be deal by adding several conditions like minimum to stay, number of travelers in the booking. Continuously, package deals are another way to attract international tourist. Different packages need to be meeting with different need of niche market. We can develop packages with complimentary tourism partners in Malacca to kindle demand such as cooperate with the local business. In other word, we work with multiple attractions to create bigger package and lead to deeper discount. For example, work with trolley car tour, museums and other attractions in order to offer package discount. We also can offer the saving packages with bundle lodging, activities, accommodation and food for the families, honeymooners and groups travel. 4. Recommendation and Implementation References 1. Tsiotsou R. & Ratten V. (2010). Future Research Direction in Tourism Marketing, Marketing Intelligence and Planning, 28, 1-3. 2. Mattila, A. S. (2004), Consumer behaviour Research in Hospitality and Tourism Journa ls, International Journal of Hospitality Management, 23, 449-57. 3. Louviers, P. , Driver, J. and Powell-Perry, J. (2003), Managing Customer Behavior dynamics in the Global Hotel Industry, Journal of Vacation Marketing, 9 (2), 164-74. 4. Moschis, G. , Curasi, C. and Bellenger, D. (2003), Restaurant Selection Preferences of matured Consumers, Cornell Hotel & Restaurant Administration Quarterly, 44 (4), 51-60. 5. Kim, E. nd Geistfeld, L. (2003), Consumers Restaurant Choice Behavior and The Impact of Socio-Economic and Demographic Factors, Journal of Foodservice Business Research, 6 (1), 3-24. 6. Mueller, R. , Palmer, A. , Mack, R. and McMullan, R. (2003), Service in The Restaurant Industry an American and Irish Comparison of Service Failures and convalescence Strategies, International Journal of Hospitality Management, 22 (4), 395-418. 7. Mohamed (n. d. ). Retrieved December 19, 2011, Cultural Tourism Promotion and policy in Malaysia. 8. Yeo, B. S. A. , Tan, E. S. , Wang, J. & Wong, T. (n. d. ). Tourism in Singapore An Overview of Policies and Issues. 9. Wikipedia.Retrieved December 19, 2011, Tourism in Singapore from http//en. wikipedia. org/wiki/Tourism_in_Singapore. 10. Tourism in Indonesia, Retrieved December 18, 2011 from Wikipedia http//en. wikipedia. org/wiki/Tourism_in_Indonesia 11. Indonesia Tourism. (2011). acceptable to most beautiful places in Indonesia. Retrieved June 29,2011 from BlogSpot Website http//baliyogya. blogspot. com/ 12. Ardiwidjaja. R. Strategic Sustainable Tourism Development in Indonesia. Retrieved December 13, 2011 from Website http//www. budpar. go. id/filedata/4032_1283-STRATEGICSUSTAINABLETOURISMDEVELOPMENT. pdf 13. Amazing Thailand, Always Amazes you (2011). Retrieved December