Wednesday, February 27, 2019

Types of Food Styling

Have you ever seen a picture of food that even outs you crave and hungry? This is food styler undertaking to make food intuitive feeling fresh, great, tempting and irresistible. What is food hairstylist? The food stylists job is to create food and dishes that appear in magazines, cookbooks, advertisements, food publicity, television commercial messages, and sometimes even feature films. Using behind the scenes magic and culinary artistry, a food stylist is responsible for making food face up kindle, enticing, and effortlessly prep ared in essence, seducing the viewer.The food stylist brings to a photograph a creative eye, expertise in food preparation, and artistic interpretation of the written language words of recipe (Lou Manna, NYC, 2005). Food is styled to be photographed for different purposes either for newspaper column photos such(prenominal) as magazines, and cookbooks or for commercial purposes such as advertising, packaging and labeling. Food stylist must(preno minal) know how to create a creativity on photos to make a photos look real, fresh and can trace audience.Editorial purposes in food styling can considered as most famous and exciting job because food stylist can use he/she straight-out creativity to make food look good and attractive. Food stylist is not fastened to any concept or psyche. Examples of editorial are newspapers, magazines, menu books, cookbooks and recipe books. Food stylist can use as many shore up to make food look beautiful. The prime(prenominal) of photos does not need as good as advertising but it is good enough to be published in cookbooks and magazines. Commercial purposes divided into several(prenominal) types which are advertising, packaging and labeling, and Tv or film purposes.Paper ad such as McDonald, Burger King and KFC are examples of advertising in food styling. commonly food stylist will use fake food to make food in advertising more real and tempting. Besides that, uses of props and other sup porting objects also help for make advertising look creative. Newspaper advertising, menus, brochures, flyers and billboards are also some example of advertising. For advertising purposes, as a food stylist and photographer must follow the idea and concept of advertising potency because the idea and concept already indomitable by ad agency.However, quality of photograph is very important because photos may use in billboards and large ads in the magazine. Packaging is the most difficult, perplex and tedious. When style for packaging, photos must needs match with that product and make it real and favorable. A lot of effort and meticulous detail needs in styling food before being photographed. Use a maximum lighten up but less special effect and cautions with props because it may occult a product. For this type of photography, the food presented must as clear and as detail as viable exactly as a product.Food stylist has to put effort to ensure that numbers or pieces of the prod uct in the package, color and ingredients if possible should be shown as realistic as possible (Neel, 2009) Tv or film is take a different purposes examine to advertising and packaging. Food stylist will work with a theater director or prop master on the set. Food stylist must learn and understand particular concept and idea before doing a job because it may not meets with original concept. The most difficult caper when doing this job is the need to be ready to prepare as a good deal food actor and as identic each(prenominal)y as possible.This is all depends on how many takes are taken for that particular scene (Noor, 2011) We can reason out that types of photography can be divided into two which is for editorial purposes and commercial purposes. Quality of photos is depending on what types of food styling we want. If for advertising, it must in high quality while for editorial is just good enough for published in cookbooks. Editorial purposes can use our unlimited creativity b ecause it is not tied to any concept or idea. Otherwise in commercial purposes, all the concept and idea have been decided by ad agency or director.

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