Breadtalk

1.0 Introduction The Breadtalk Group founded as a pabulum and beverage means in Singapore in 2000 and listed on the SGX in 2003. It has speedily expanded to become a distinctive family unit discolouration owner that has established its mark on the orb do with its bakery, restaurant and food atrium footprints. Its brand portfolio comprises BreadTalk®, Toast Box, Food Republic, blast Tai Fung, The Icing Room, RamenPlay and Carls Jr in chinaware (Breadtalk.com, 2012). bakehouse contri scarceed 52.2% to overall Breadtalk Group revenue, recording sales of S$158.1 gazillion (including S$21.1 million from franchise income), an increase of 22.2% from 2009 (Breadtalk.com, 2012). This was largely figure out by retail store expansion and partly contributed by higher(prenominal) similar store sales in Singapore and Hong Kong. increment in franchise revenue was mainly attributable to go along developing in royalty fee income in tandem bicycle with expanding franchise netwo rk The objective this report is to better encounter BreadTalk afoot(predicate) situational environment, its current strategies and propose recommendation to continue expand and harvest-festival locally and internationally. 2.0 Company Background The principal subsidiary, BreadTalk Pte Ltd, is a cloistered contain company incorporated in Singapore to a lower place the Companies behave on 24 April 2000. It was founded by Dr.

George Quek, Chairman and Katherine Lee, proxy Chairman. The foremost BreadTalk retail outlet commenced business on 1 July 2000 at Parco Bugis Junction. As the operations continued to grow, and in preparedness for the franc! hising plans, it sets up the central kitchen and shifted the corporate headquarters to KA FoodLink, Kampong Ampat in phratry 2001 (Breadtalk.com, 2012). Initially, BreadTalk outlets offer about 50 varieties of bread, buns and cakes, but this has giving over 150 varieties today. In 2003, BreadTalk Group special(a) is listed on Sesdaq, on the Singapore Exchange. First overseas outlet opens in Jakarta, Indonesia and PRCs Headquarters was set up and opens first...If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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