Swot Analysis of Toyota

SWOT analysis Functional Strengths| * New investment by Toyota in factories in the US and China saw 2005 gelt rise, against the worldwide push industry trend. Net clamss arise 0.8% to 1.17 trillion long ($11bn; £5.85bn), while sales were 7.3% higher at 18.55 trillion yen. Commentators vie that this is because the troupe has the right mix of products for the markets that it serves. This is an case of very focused segmentation, targeting and positioning in a assure of countries. * In 2003 Toyota knocked its rivals hybridizing into third spot, to become the creations second largest automaker with 6.78 meg units. The fellowship is still behind rivals General Motors with 8.59 one thousand million units in the very(prenominal) period. Its strong industry position is based upon a number of factors including a diversified product ordain, highly targeted merchandise and a commitment to lean manufacturing and graphic symbol. The company makes a large range of ve hicles for both private nodes and commercial organizations, from the grim Yaris to large trucks. The company uses marketing techniques to identify and satisfy customer leads. Its brand is a household name. The company also maximizes profit through cost-effective manufacturing approaches (e.g. Total Quality Management).

| Weakness| * Lapses in product quality: Toyota announced two recalls recently that remunerate some(a) of its to the highest degree popular models, and recalled about 10 million vehicles across the world. These recalls not only reduce the share prices, only when also touch on the brand im age and the consumer confidence. ! * The unfunded pension: In 2009, thither was about $6537.7 million unfunded for the projected pension and post-retirement benefit. in that respect are some unfunded retirement pensions in Toyota, which may influence the exchange flows. * Being big has its own problems. The World market for cars is in a condition of oversupply and so car manufacturers need to make sure that it is their models that consumers compliments. Toyota markets most of its...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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