Lexus Rxh Ad Review

Rhetorical Analysis: Advertisement and Promotion of Assent everyplace the by decade, SUVs have dominated the Ameri depose automobile market. They are powerful, stylish, and at ease for carrying the whole family. However, if someone who cares about the surround is planning on buying a vehicle, they may animadvert twice ahead purchasing an SUV. It is public opinion that SUVs are gas-guzzling environmental catastrophes on wheels. Lexus is trying to reverse this opinion with their advertizing in W magazine. This advertisement promotes the Lexus RXh serial publication; a hybrid version of an already fuel efficient SUV. Lexus promotes the RXh serial publication by using ocular rhetoric as intimately as logical, ethical, and emotional supplicants. Lexus advertisement for the RXh serial is visu bothy appealing. The first matter the proof reader notices is a sleek, beautiful, and sexy vehicle. In addition, the air viridity is used liberally throughout the advertisem ent. Green is the dominant color in to the highest degree landscapes and is thought to be the most reposeful and soothing of all colors. Thus, the light green background soothes the reader and emphasizes the concept of constitution. underneath the vehicle, there is a plant with chemical compounds hanging from the stem. This encounter triggers the viewers curiosity.

The audience may not repletey understand the meaning or the birth between these pictures by themselves, but the words in the ad help make what the ad is trying to imply. Proof that nature and progress can coexist comfortably. Very, very com fortably. This is luxury hybrid. This is t! he hunting of perfection. These simple statements appeal to the readers logic and reason. The plant re sacrifices the aspect of nature, on with the RXh SUV, which represents the progress of this energy efficient technology. The reader is able to imagine that the fuel efficient technology present in the RXh series is impregnable for the environment. Thus, for the environmentally conscious consumer, the RXh series is a good SUV. In...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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